Geoff McFetridge, Champion Graphics, Solitary Arts
‘Being a graphic designer you’re just kind of swimming in this like void, ‘cause it’s really easy to make things look cool. It’s really, really easy. I see cool stuff every day, so it becomes uninteresting. … (Working on Grand Royal Magazine) I took that moment to decide: what are you good at and what do you want to do?’ (via Western State mini documentary by Coudal Partners.)
(Image via YouWorkForThem)
